National Geographic Is Officially Top Non-Celebrity Account On Social Media Network

The Future Leadership Institute

by National Geographic

Courtesy of National Geographic Courtesy of National Geographic

National Geographic’s Instagram account, @natgeo, is officially the top non-celebrity account on social media and the only media brand among the 20 most popular Instagram accounts. Recently surpassing 17 million followers and 1 billion likes, National Geographic’s account has followers in every country in the world, with over 70 percent from outside the United States. Additionally, more than 75 percent of National Geographic’s followers are millennials.

“The @natgeo account represents the best of Instagram, with images that instantly transport you to some of the most unique and remote places in the world. With its team of photographers, National Geographic has embraced the storytelling possibilities of Instagram and built an enormous following with a diverse, new generation of people who can explore the world through its imagery.” – Amanda Kelso, director of community at Instagram.

“One of the keys to our success on…

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